Global Brand Environments
New York City
2026
I lead global brand environments end to end.
From strategy and experiential creative to fabrication, logistics, and execution, I build systems that scale across markets and perform when it matters most.
Samsung
For Samsung, I have led global brand environments from both the agency and brand side.
From Samsung 837 in New York City to flagship trade show programs and immersive brand activations, I guided experiential strategy through fabrication and live execution. Every environment required discipline, alignment, and exacting operational control.
Microsoft
For Microsoft, I led the creation of global experience environments designed to translate complex technology into clear, immersive spaces.
Working across regions and executive stakeholders, I managed strategy, production, installation, and long term operational planning to ensure each environment delivered measurable business impact.
Desktop Metal
My work with Desktop Metal included high visibility trade show programs and investor facing moments during a period of rapid growth.
I managed experiential strategy, production, logistics, and cross functional alignment to ensure brand presence matched the ambition of the business. Every environment needed to communicate innovation, scale, and operational strength.
VulcanForms
VulcanForms is not a product company. It is a manufacturing platform.
My role is to translate that platform into physical and experiential environments that communicate integration, scale, and technological leadership. I oversee strategy, production, cross functional alignment, and execution to ensure every touchpoint reinforces the same core narrative.
